Chris Kincade explores how to use value-centric design principles to create businesses, brands and products that inspire action, generate loyalty and resonate with humans.
Proposing a more effective way to think about business, brand and product design.
Why values drive all facets of business.
The Hierarchy of Organizational Values -- what every business needs to codify.
Exploring the values of 'intrinsic desirability.'
Exploring the values of 'fair return.'